Eye Catching

One of most imporant concepts in interface design is 'eye catching'. Some of things are very well known because of they are nice to look and eye catching. Maybe, we still remember how Coca-Cola made the brand for all of their products. People will directly know the product although they don't touch or hold it in their hand. We also shall remember how Apple corporation made the Apple logo. In a past event, someone asked Steve Jobs, CEO of Apple Corporation, about the Apple logo. Why he created a bitten apple fruit as a symbol of almost all of Apple Corporation products ? Steve said, "To differentiate it with tomato !" 

What a brilliant idea ! Steve thought that, people always knew the different between apple and tomato from the shape of fruit. People don't eat tomato as if they eat apple. They have to slice it first into several parts before they eat tomato. However, they don't do it when they want to eat apple fruit. They just can directly bite it from a side and change to another side. Based on that, people will recognize a new product from Apple Corporation only by seeing their logo. This is an original way of Apple Corporation to sell their products and make them as elegant stuffs. You can prove it by watching several movies sponsored by Apple Corporation. They use an Apple product and show it to the audience with it logo.      

A basic-natural charateristic of human habit is an interesting idea to create an eye catching product. Apple proves it. 

How about your opinian ?